RDDT Diagonal Call Spread - $10M Earnings Week Play
$10M institutional order just hit RDDT options tape. Unusual activity detected at 2512x normal volume. Complete trade breakdown, gamma analysis, and three actionable strategies inside.
October 28, 2025 | Unusual Activity Detected
The Quick Take
Someone just executed a $10M diagonal call spread on Reddit ahead of Wednesday's earnings! This sophisticated institutional play involves buying long-dated $230 calls while selling near-term $220 calls, positioning for a move above $220 after earnings but maintaining long-term upside exposure through January 2026. With Q3 earnings dropping October 30th and the stock trading at $216.04, this is a calculated bet on earnings-driven volatility. Translation: Smart money expects RDDT to break above $220 post-earnings, then continue higher into 2026!
π Company Overview
Reddit, Inc. (RDDT) is a social media platform where users engage in conversations and create communities centered around their interests, featuring:
- Market Cap: $41.03 Billion
- Industry: Computer Processing & Data Preparation Services
- Primary Business: Community-driven social platform with 110M+ daily active users generating revenue through advertising (93%) and AI data licensing (7%)
- Public Since: March 2024 IPO
π° The Option Flow Breakdown
The Tape (October 28, 2025 @ 12:18:24):
| Time | Symbol | Side | Buy/Sell | Type | Expiration | Premium | Strike | Volume | OI | Size | Spot | Option Price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12:18:24 | RDDT | MID | BUY | CALL | 2026-01-16 | $10M | $230 | 4K | 1.1K | 4,000 | $216.04 | $25.91 |
| 12:18:24 | RDDT | MID | SELL | CALL | 2025-11-21 | $7.8M | $220 | 4.1K | 8.5K | 4,000 | $216.04 | $19.51 |
Net Cost: $6.40 per contract = $2.56M net debit ($25.91 - $19.51 = $6.40 Γ 4,000 contracts Γ 100 shares)
π€ What This Actually Means
This is a diagonal call spread (aka calendar spread with different strikes) - a sophisticated strategy combining income generation with directional positioning! The trader:
- Buys 4,000 contracts of January 16, 2026 $230 calls for $10M total
- Sells 4,000 contracts of November 21, 2025 $220 calls for $7.8M total
- Collects $7.8M premium upfront, reducing the cost basis to just $2.56M
- Profits if RDDT moves to $220-$240 range by November 21st
- Maintains unlimited upside exposure through January 2026 after short calls expire
The Genius of This Setup:
The trader is essentially getting paid $7.8M to hold January $230 calls that cost $10M! If RDDT rallies to $220-$230 by November 21st, the short calls expire worthless or at max value, and they still own long-dated calls for Q4 earnings and potential S&P 500 inclusion in 2026.
Unusual Score: π₯ EXTREME (9.0/10) - 2,512x average size! This is unprecedented activity that happens maybe once a year! With a z-score of 92.28 and only 2 larger trades in the past 30 days, this represents institutional positioning of the highest order.
π Technical Setup / Chart Check-Up
YTD Performance Chart
Reddit has been an absolute rocket ship since its IPO! The stock is up 163% year-over-year, though currently trading about 24% below its 52-week high of $282.95 reached in August.
Key observations:
- IPO to Stratosphere: From March 2024 IPO price of ~$47 to highs of $283, representing a 6x return
- Pullback Phase: Down from August highs, creating potential re-entry opportunity
- Support Holding: Maintaining levels above $200, forming a higher low pattern
- Volume Profile: Consistent institutional interest with elevated volume during earnings periods
The current consolidation around $216 appears to be building energy for the next leg, with earnings as the likely catalyst.
Gamma-Based Support & Resistance Analysis
Current Price: $214.89
The gamma exposure reveals critical levels that perfectly explain this trade's strike selection:
Resistance Levels (Call Gamma):
- $215 (Immediate): Net GEX 0.26B - Minor resistance at current price
- $220 (Key Level): Net GEX 2.98B - MASSIVE wall representing the short call strike
- $225: Net GEX 0.68B - Secondary resistance
- $230 (Target): Net GEX 1.10B - Long call strike showing significant interest
- $240: Net GEX 0.83B - Upper range target
- $250 (Major): Net GEX 1.89B - Maximum upside target
Support Levels (Put Gamma):
- $210: Net GEX 0.92B - Strongest near-term support with balanced put/call interest
- $200: Net GEX 0.08B - Psychological and technical support
- $195: Net GEX 0.40B - Secondary floor
- $180: Net GEX -0.01B - Major support if breakdown occurs
Gamma Summary:
- Total Call GEX: 22.69B (Bullish positioning dominant)
- Total Put GEX: 10.24B
- Net GEX Bias: Bullish (2.2x more call gamma than put gamma)
This gamma structure shows market makers are massively short call gamma above $220, meaning they'll need to buy stock as price rises, creating positive feedback loops. The trader's short $220 calls and long $230 calls straddle the zone of maximum dealer hedging pressure!
Implied Move-Based Support & Resistance
Current Price: $214.66
Options are pricing in significant volatility across all timeframes:
Weekly (Oct 31, 2025 - 3 days):
- Implied Move: Β±12.54% ($26.92)
- Upper Range: $241.58
- Lower Range: $187.74
- Translation: Market expects a $27 move by Friday's close (earnings Wednesday!)
Monthly OPEX (Nov 21, 2025 - 24 days):
- Implied Move: Β±16.81% ($36.08)
- Upper Range: $250.74 (above the long $230 call strike!)
- Lower Range: $178.58
- This aligns perfectly with the diagonal spread timeframe
Quarterly Triple Witch (Dec 19, 2025 - 52 days):
- Implied Move: Β±20.53% ($44.07)
- Upper Range: $258.73
- Lower Range: $170.59
Yearly LEAPS (Sep 18, 2026 - 325 days):
- Implied Move: Β±44.83% ($96.24)
- Upper Range: $310.90
- Lower Range: $118.42
Key Insight: The weekly implied move of $241.58 exceeds the short $220 call strike by $21.58, suggesting the market is pricing in a significant earnings beat that could blow through the short calls. However, the monthly upper range of $250.74 sits perfectly between the $230 and $240 strikes, making this diagonal spread an optimal risk/reward structure.
πͺ Catalysts
Upcoming Events (The Big Ones)
Q3 2025 Earnings - October 30, 2025 (After Market Close) π
This is the immediate catalyst driving the options activity! Wall Street expects:
- Revenue Estimate: $540M (midpoint of $535-545M guidance), representing 55% YoY growth
- Consensus EPS: $0.52 per share (+225% YoY)
- Advertising Revenue: $516.25M (+63.8% YoY)
- Data Licensing Revenue: $35.04M (+5.4% YoY)
Why This Could Crush Estimates:
Reddit has beaten estimates in all four trailing quarters with an average earnings surprise of 261.89%. The company's track record of conservative guidance and significant outperformance makes this a high-probability beat scenario.
International Expansion Acceleration π
Reddit's biggest growth driver is going global:
- International DAUs: 60.1M in Q2 (+32% YoY), now over 50% of total user base
- Machine Translation: Expanded to 23 languages, enabling rapid penetration across Asia, Europe, and Latin America
- ARPU Opportunity: International ARPU of $1.73 vs U.S. ARPU of $7.87 = 4.5x monetization upside
- 2025-2026 Target: Expansion into 35 countries by 2025 with increased global marketing
- Key Markets: France, Spain, and Brazil contributed to half of Q2 international DAU growth
AI Data Licensing Goldmine π€
Reddit is positioned as the premier training data source for LLMs:
- Google Partnership: $60M annual agreement with potential for dynamic pricing as Reddit becomes essential to AI answers
- OpenAI Deal: ~$70M annually
- Market Dominance: Between Aug 2024-June 2025, Reddit was the most cited domain by Google AI Overviews and the second most cited by ChatGPT
- Growth Runway: Q2 data licensing revenue of $35M represents only 7% of total revenue, suggesting massive upside as these partnerships expand
- Really Simple Licensing (RSL) Initiative: Reddit joined RSL to standardize AI content licensing, positioning itself for future negotiations
Potential S&P 500 Inclusion (2026) π
Reddit may qualify for the S&P 500 in late 2025 or early 2026:
- Market Cap: $41B (well above $14.5B minimum requirement) β
- Liquidity: Far exceeds 250K shares/month with 6.2M shares traded in 30 days β
- Profitability: Achieved positive GAAP earnings for two consecutive quarters; needs four total for eligibility (50% there) β³
- Trading History: Will meet 12-month requirement by summer 2025 β
- Impact: S&P 500 inclusion forces index funds to purchase shares, typically driving 5-10% price appreciation
The January 2026 long calls capture this potential catalyst perfectly!
Advertising Product Innovation π±
Reddit is rapidly closing the ad tech gap with Meta and Google:
- Dynamic Product Ads: Achieving 2x higher ROAS than standard campaigns
- Reddit Answers Growth: AI-powered search exploded from 1M to 6M weekly users in Q2 2025 alone (6x growth!)
- Active Advertiser Surge: 50% increase in active advertisers in Q2 2025
- Community Intelligence Engine: Launched at Cannes Lions 2025 with Reddit Insights and Conversation Summary tools
- Reddit Pro Tools for Publishers: Free suite launched September 2025 with article insights, RSS auto-importing, and AI-driven recommendations
Search as a Growth Driver π
Reddit is positioning itself as a premier search destination:
- Primary Search: 70 million weekly users
- Reddit Answers Expansion: From 1M to 6M weekly users in Q2 (6x growth)
- Google Algorithm Boost: Google's algorithm update nearly tripled Reddit's readership from 132M (Aug 2023) to 346M visitors (Apr 2024)
- Integration Strategy: Reddit is working to embed search more deeply into the core user experience
Revenue Diversification π΅
New revenue streams launching in 2025-2026:
- Paid Subreddit Subscriptions: 15-20% platform take rate on subscription communities
- Premium Creator Tools: Monetization features for content creators
- E-commerce Integration: Shopping features and product discovery capabilities
- Enterprise Solutions: Brand subreddit management services
Recently Completed (Building Momentum)
Q2 2025 Earnings Beat (July 2025)
Reddit absolutely crushed Q2 expectations, setting the stage for Q3:
- Revenue: $499.6M (+78% YoY) vs estimates
- GAAP EPS: $0.45 vs $0.20 estimate (beat by $0.25!)
- Daily Active Users: 110.4M (+21% YoY)
- ARPU: $4.53 (+47% YoY)
- First Profitable Quarter: Net income of $89.3M, turning the corner to profitability
Competitive Position Strengthening
Reddit occupies a unique niche in social media:
- Only Growing Platform: Reddit is projected to be the only major social platform to grow time spent per U.S. user in 2025
- High-Intent Users: Community-driven discussions signal purchase intent more clearly than general social feeds
- Niche Audiences: 130,000+ subreddits provide highly targeted advertising opportunities
π― Price Targets & Probabilities
Using gamma levels, implied moves, and catalyst timing:
Bull Case (35% probability) π
Target: $240-$260 by January 2026
What needs to happen:
- Earnings beat on revenue and user growth (high probability given track record)
- Q4 guidance raises to $600M+ revenue
- International ARPU shows improvement toward $3+ (vs current $1.73)
- AI data licensing announces new major partnership or pricing increase
- S&P 500 inclusion timeline becomes clearer
Trade Impact:
- Short $220 calls get assigned in November (max loss on that leg)
- Long $230 calls gain significant value
- Net profit potential: $500K - $3M depending on timing and IV compression
Why this could happen:
Reddit's international expansion is accelerating faster than expected, and the company has a consistent pattern of beating estimates by 260%+. The 60M international DAUs growing 32% YoY provides multiple paths to upside surprise.
Base Case (45% probability) βοΈ
Target: $220-$240 range through January
What needs to happen:
- Solid earnings beat but in-line guidance
- International growth continues but ARPU improvement is gradual
- AI licensing revenue meets expectations without major surprises
- Stock consolidates gains, building base for 2026 catalysts
Trade Impact:
- PERFECT scenario for this spread!
- Short $220 calls expire worthless or with minimal loss
- Long $230 calls retain time value and benefit from any upward drift
- Estimated P&L: $1M - $2M profit
Why this is likely:
The gamma resistance at $220 combined with the implied move upper range of $241 suggests the market is pricing in exactly this scenario. Wall Street consensus of $237.87 average price target sits right in this range.
Bear Case (20% probability) π
Target: $180-$210
What needs to happen:
- Earnings miss or weak guidance
- User growth slowdown concerns (unlikely but possible)
- Macro headwinds impact digital ad spending
- Legal issues around data scraping escalate
- Premium valuation of 15.46x P/S becomes untenable
Trade Impact:
- Both call positions lose value
- Maximum loss: $2.56M net debit (the amount paid for the spread)
- Short $220 calls expire worthless (keep the $7.8M premium)
- Long $230 calls lose significant value but retain some time premium
Why this is unlikely:
Reddit has beaten estimates in every quarter since IPO, international expansion is accelerating with 60M international DAUs growing 32% YoY, and AI data licensing provides a high-margin safety net. The gamma support at $210 also provides a technical floor.
π‘ Trading Ideas
π‘οΈ Conservative: Ride the Earnings Coat-Tails
Play: Buy ATM calls for earnings, sell immediately after
Specific Trade:
- Buy November 21st $220 calls at ~$20
- Target: Sell on November 1st if stock gaps to $230+ post-earnings
- Stop loss: Exit if stock drops below $210 pre-earnings
Risk: $2,000 per contract (1 contract = $2,000)
Reward: $3,000-$5,000 if 10-15% gap up
Why this works:
Captures the immediate earnings volatility without long-term risk. Reddit's history of beating by 260% makes an earnings pop likely. The weekly implied move of Β±12.54% suggests a move to $241 is priced in.
Position Sizing: Risk only 1-2% of portfolio on this speculative play.
βοΈ Balanced: The Poor Man's Diagonal Spread
Play: Replicate the institutional trade at smaller scale
Specific Trade:
- Buy 10 contracts January 2026 $230 calls at $26 = $26,000
- Sell 10 contracts November 21st $220 calls at $19.50 = $19,500
- Net debit: $6,500
Risk: $6,500 maximum loss
Reward:
- If stock at $230-$235 on Nov 21: Profit ~$3,000-$5,000
- If stock at $250+ by January: Profit $10,000-$15,000+
Why this works:
Same structure as the $10M institutional trade, just scaled down. You collect $19,500 premium to offset the cost of long-dated calls. If RDDT hits the sweet spot around $230 by November, both positions profit. You maintain unlimited upside through January for potential S&P 500 inclusion catalyst.
Position Sizing: Allocate 5-10% of options trading capital.
π Aggressive: Earnings Lottery Ticket
Play: Buy near-term OTM calls for maximum leverage
Specific Trade:
- Buy November 1st (weekly) $230 calls at ~$3-5
- Target: 300-500% return if massive earnings beat
- Exit: Day after earnings regardless of outcome
Risk: $300-500 per contract (total loss likely)
Reward: $1,500-$2,500 if stock gaps to $250+
Why this works (or doesn't):
This is essentially a binary bet on a significant earnings beat causing an immediate gap to $230+. The weekly implied move upper range of $241.58 suggests this is within the realm of possibility. Reddit's history of 78% revenue growth and consistent beats makes this less of a lottery ticket than it appears.
β οΈ WARNING: This is high-risk speculation! Only trade with money you can afford to lose completely. Expected value is likely negative despite potential for big wins.
Position Sizing: Risk no more than 0.5-1% of portfolio. This is pure speculation.
β οΈ Risk Factors
Let's be real about what could go wrong:
Premium Valuation Multiple π
- Trading at 15.46x forward Price/Sales vs industry average of 5.63x (2.7x premium)
- If growth slows or macro deteriorates, multiple compression could drive 20-30% downside
- Stock-based compensation at 24% of revenue creates dilution headwind
Google Dependency Risk π
- Up to 50% of traffic depends on Google Search algorithm
- Any change in Google's algorithm could devastate traffic overnight
- Concentration risk in traffic sources
Advertising Technology Gap π»
- Reddit captures only 1.1% of U.S. social ad spend vs Meta's 70%+
- Ad tech lags Meta and Alphabet significantly in measurement and targeting
- Requires continued investment to remain competitive
Legal and Regulatory Battles βοΈ
- Legal concerns over data scraping could set bad precedent
- AI licensing agreements may face regulatory scrutiny
- User privacy concerns could limit data monetization
Macro Headwinds πͺοΈ
- Digital ad spending highly cyclical and sensitive to recession fears
- Tariff impacts on discretionary spending could hurt Q4 guidance
- Competition from TikTok, Meta, and emerging platforms intensifying
Options-Specific Risks π
- IV Crush Post-Earnings: Implied volatility will collapse after earnings, potentially wiping out time value even if directionally correct
- Pin Risk on Short Calls: If stock settles exactly at $220 on November 21, assignment becomes messy
- Gamma Exposure: As short calls go ITM, negative gamma creates accelerating losses
- Time Decay: Both positions subject to theta decay, but short calls benefit while long calls hurt
Early Assignment Risk π¨
If RDDT pays a surprise dividend or gaps significantly above $220, short calls could be assigned early, forcing position closure before expiration.
π― The Bottom Line
Real talk: This $10M diagonal call spread is one of the smartest institutional trades we've seen this year. The setup is brilliant - collect $7.8M selling near-term $220 calls while maintaining January 2026 upside exposure through long $230 calls. It's essentially betting on controlled upside through November, then unlimited gains through January.
The timing is perfect: Two days before earnings when IV is sky-high (maximizing premium collected on short calls), with the long calls positioned to capture:
- Q4 2025 earnings (February 2026)
- Potential S&P 500 inclusion announcement
- Continued international expansion results
- AI data licensing expansion
If you own RDDT: Consider selling covered calls at $220-$230 strikes to generate income. The gamma resistance at $220 makes it a logical profit-taking level. If you believe in the long-term story, hold through volatility.
If you're watching: Wednesday's earnings will set the tone. A beat (likely given the 260% average surprise rate) should drive the stock toward $230-240. The institutional positioning via this diagonal spread suggests sophisticated money believes in the upside case but wants to collect premium while waiting.
If you're bullish: The poor man's version of this trade (10 contracts instead of 4,000) offers similar risk/reward at smaller scale. Alternatively, simple January $230 calls at $26 provide clean exposure without complexity.
If you're bearish: This isn't the setup to fade. When you see 2,512x average size on a sophisticated spread ahead of earnings, that's typically smart money - not dumb money. If you must short, wait until after earnings IV crush.
Mark your calendar:
- October 30 (Wednesday): Q3 earnings after close - The catalyst for immediate moves
- November 21: Short call expiration - Key decision point for the spread
- January 16, 2026: Long call expiration - Captures Q4 earnings and S&P 500 decision
The key question: Will Reddit's international expansion and AI licensing justify the premium valuation? With 60M international DAUs growing 32% YoY and a 4.5x ARPU opportunity, the math says yes. This diagonal spread is positioned perfectly to profit from that narrative while limiting risk if it doesn't materialize.
Disclaimer: Options trading involves substantial risk of loss. This analysis is for educational purposes only and not financial advice. Past performance doesn't guarantee future results. The unusual activity described represents one trader's position and may not reflect all market participants' views. Always consult with a financial advisor and never trade with money you cannot afford to lose.
About Reddit: Reddit is a community-driven social media platform with 110M+ daily active users, generating revenue through digital advertising and AI data licensing. With a $41B market cap in the computer processing & data preparation services sector, Reddit went public in March 2024 and has quickly established itself as a critical player in the AI training data economy.